We were pondering today over the way gallery staff are perceived in the art industry, whether in Denver, New York, or Chicago. A few words came to mind: snobby, unapproachable, and "know-it-alls". The truth is, in Denver, we all do our best to stay away from that perception. At Translations Gallery, for example, we wear jeans everyday, play cool music like jazz or electronica, and work at our desks out in the gallery. We also have high quality contemporary art on the walls with a payment plan option clearly printed on every wall tag. We feel that we make it easier for our guests to approach us about art, and we have received many comments that we always have a warm and inviting space.
The lesson to be learned here: Fine Art is for the Masses. Don't be shy about wandering into an art gallery or asking questions about the art. It's ok to browse, and it's also ok to buy!
1 comment:
I agree! Taking a laid back approach is more enjoyable for everyone! I bring my dogs to work, we GREET everyone who walks in, answer ALL the questions, and generally don't take ourselves too seriously. Many clients tell us this factored in with their first "major" art purchase being from us.
Tracy Penwell, Pres.
Rima Fine Art, Scottsdale, AZ
www.rimafineart.com
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